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Texas Tech Red Raiders

The Texas Tech Red Raiders embody West Texas' fierce spirit through their high-octane "Air Raid" offense and iconic traditions like the "Midnight Matador" entrance. Since joining the Big 12 in 1996, they’ve produced record-shattering quarterbacks including Patrick Mahomes, whose 5,052-yard 2016 season redefined collegiate passing. Jones AT&T Stadium’s "The Jones" remains a fortress where fans unleash the legendary tortilla toss at kickoff.

DraftDay Gridiron’s 2024 collection features:

  • Throwback jerseys honoring Donny Anderson’s 1965 All-American season
  • "Raider Power" hoodies with augmented reality (AR) animations triggered by stadium geolocation
  • Game-used turf art from the 2008 "Game of the Century" vs. #1 Texas

Searches for "Texas Tech basketball merch" surged 185% after their 2023 NIT championship, prompting our exclusive Mark Adams-coached era memorabilia. Sustainability-focused products use recycled materials from Lubbock’s cotton fields – a nod to regional heritage. Rivalry weeks against Texas and Baylor drive 70% of annual sales, making our limited "Lone Star Showdown" gear a DraftDay Gridiron staple.

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